The search engine intuitively determines the user’s location from their IP address or device location.įor instance, if you search for “Web development companies” after Google determines that you’re based in Atlanta, it will automatically show nearby businesses, which is why local SEO is critical. That’s because Google prioritizes local business results for discovery searches revolving around products and services. Claiming a Business Profile is critical for local SEO. While Google will not show the business address, it will display the business’s service area and may request a mailing address for verification. Yes, it’s entirely possible for businesses that deliver their goods and services to customers to have a Google Business Profile listing.ĭuring the profile creation process, there’s an option to select. Can you get listed on Google Business Profile without a physical location? It also permits seasonal businesses like ice rinks, but owners should have permanent signage throughout the year. Google makes an exception for video rental kiosks, mail drop boxes, ATMs, and delivery-only food services - operating as Virtual Food Brands. What if a business maintains a physical location but does not make in-person contact with customers? Now, online-only businesses such as artists or brands don’t qualify for a listing. Service businesses must accurately define their service area. This allows businesses such as plumbing to get a listing.Īs part of the rules, businesses with a physical location must provide an accurate verifiable address. The business should either maintain a physical storefront for customer visits or travel to the customer’s location to render services. To be eligible for listing, businesses should make in-person contact with customers during specified business hours. The local knowledge panel is one of the types of knowledge panels on Google, along with branded knowledge panels. On the right, there is a local knowledge panel sharing vital info, including service options, the store’s current Google Search ad, reviews, map, store photos, etc. You’re not so sure if they can just deliver. The plumber recommends the local “Intown Ace Hardware on Northland Highway Avenue.” Let’s say you’re remodeling and ask about the best place to buy a touchless kitchen sink faucet. #2: Business Profiles give searchers more information about local businesses Or select a specific business such as “Fellini’s Pizzas” to get more info.Ĭustomers can easily call, order online, or request directions. You can expand the list by clicking on “More Places.” How far the business is (the 3 listings show 0.4 to 0.7 miles).It lists Pizza restaurants and highlights their location on a map. So, you head over to Google, and search for “Pizza restaurants near me.”īased on your location, Google pulls nearby businesses, and the local business SERP is the top result on the page: Google Business Profile is important for two reasons that both aim at better addressing your audience’s search intent #1: GBP aids in local business discoveryĪssume, it’s 10 something, and you’re feeling hungry. This BlueTrain infographic tracks the evolution of Google Business Profile over the years. ![]() They want business owners to have full control of their business info, allowing them to provide quick and accurate details to customers. Google’s main goal has not been waived as they have launched the profile management tools. Places was preceded by Google Local Business Center, and so on. Google Business Profile replaced GMB in late 2021, marking a cumulation of many upgrades.įor instance, Google My Business was an improvement on Google+ Local- launched in 2014.īefore that, business owners utilized Google Places Pages. They can use it to create, update, manage and monitor their business listings shown on Search and Maps. It’s a free dashboard provided to business owners by Google. Let’s see what it is, how it helps customers, and the benefits of getting listed: What is Google Business Profile (formerly Google My Business) Google Business Profile is crucial for any business with a physical location and is essential to your local SEO strategy. ![]() ![]() How to optimize your Business Profile for local SEOĬheck out chapter 5 for the best optimization tricks to boost your business’s SEO using Google Business Profile.We’ve written it for beginners setting up a new listing with actionable insights on: You’ll make it to the end without knowing it. It’s 6,000 words + strong, but with a light touch. This is an in-depth guide on Google Business Profile(formerly Google My Business or “GMB”) and on how you can use it to boost your business’s local SEO strategy.
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